For startups · Series A to IPO
Tech PR, GTM positioning and growth marketing for B2B SaaS, AI and fintech startups, from a former CNBC producer with 15+ years building narratives from Series A through M&A and IPO.
The problem
Great product. Nobody’s heard of it.
Early teams are often building quietly, with no media experience and no one in-house who knows how reporters work. Then a launch, a funding round, or a big customer announcement arrives and the story has to land the first time.
You need experienced counsel and hands-on execution, without building a full comms team yet.
Sound familiar?
Senior counsel and hands-on execution: for a single milestone or as an ongoing extension of your team.
Product launches, funding announcements and category creation, pitched to the national business, trade and broadcast outlets your customers and investors follow.
Narrative development for B2B SaaS, AI and fintech brands: what you do, who it’s for, and why now.
Aggressive paid and owned campaigns that drive topline growth.
Executive communications, bylined articles, speaking opportunities and media training for founders and C-level spokespeople.
Relationships across national business, trade and broadcast outlets, with a newsroom’s view of tier-1 media.
Media readiness for acquisitions and IPOs, plus corporate and crisis communications when it matters most.
Why BRC
15+ years building tech narratives, from Series A through M&A and IPO.
Benjamin Rippey is a growth marketing manager and PR strategist who brings a newsroom’s view of tier-1 media to communications and GTM strategy for B2B SaaS, AI and fintech companies, from venture-backed startups to category leaders like Chewy and Convoy and Fortune 500 enterprise tech brands.
He directed the national media relations campaign preceding Chewy’s $3.35B acquisition, and Convoy’s integrated credibility campaign drove rapid platform adoption: 400,000+ drivers/trucks across 80,000 carrier companies.
Previously
A credibility campaign that drove platform adoption, and the media campaign that preceded a $3.35B acquisition.
400,000+ drivers/trucks
Across 80,000 carrier companies: rapid platform adoption from Convoy’s integrated credibility campaign.
A private, pre-revenue startup operating quietly in Washington State needed credibility with customers and investors. BRC guided and managed all aspects of its media strategy and execution.
Coverage includedThe Wall Street Journal, The New York Times, Seattle Times, TechCrunch, USA Today, Businessweek, Fortune, Forbes, GeekWire
Read the case study ›$3.35B acquisition
Announced April 2017 (by PetSmart), six months after the national visibility campaign launched.
A fast-growing, low-profile e-commerce company wanted visibility with the investment community ahead of an expected liquidity event. Benjamin directed the national media relations campaign that preceded its $3.35B acquisition.
Coverage includedThe Wall Street Journal, Businessweek, Bloomberg Radio, Forbes, Fortune, Recode, Business Insider, Miami Herald
Read the case study ›We learn about your product, your audience, and the milestone ahead.
We shape the narrative and the media plan, and agree on priorities that fit your timeline and stage.
Messaging, materials and media training, so your team is ready before the first interview.
We pitch, manage interviews and keep momentum going after the announcement.
Get in touch
Tell us where you are and what’s coming up. We’ll follow up to talk it through.