For financial services
Financial communications, M&A / IPO media readiness and executive visibility from a former CNBC producer who has counseled Fitch Ratings, Russell Investments and Intralinks.
The challenge
Deep expertise. Limited visibility.
Financial firms are full of insight: market views, planning expertise, research. But getting that expertise in front of reporters, clients and prospects takes media relationships, clear messaging and spokespeople who are ready for the moment.
And when markets or headlines turn, you need experienced counsel who understands both the newsroom and the capital markets.
Sound familiar?
Senior counsel and hands-on execution, built on long-established relationships with digital, print and broadcast media.
Proactive plans and ongoing pitching to business, financial and trade outlets, including broadcast.
Profile building, interview opportunities and high-level speaking engagements for your C-level spokespeople.
Actionable preparation so portfolio managers and executives deliver their message effectively on air and in print.
Integrated strategy grounded in capital markets, and media readiness for acquisitions, IPOs and other financial milestones.
Protecting and growing brand equity, with guidance when it matters most.
Bylined articles, news releases, position papers and messaging guides. We can also turn webinars and research into polished long-form content.
Why BRC
We speak markets, and we know how financial media works.
Benjamin Rippey was a producer at CNBC, working alongside Maria Bartiromo and Jim Cramer on segments covering corporate America and global equity markets. At FleishmanHillard he was broadcast lead and senior strategist, introducing new brands and executives to global investors and media-training C-level spokespeople.
As principal of BRC Comms since 2011, he has consulted to financial services and investment brands including Fitch Ratings, Russell Investments and Intralinks, and brings 15+ years of experience from Series A through M&A and IPO.
Previously
National thought leadership for a global credit rating agency, and media visibility with quarterly TV and radio interviews for a financial technology firm.
5 practice groups
A national media program spanning healthcare, technology, energy, industrial and retail analysts.
Fitch’s U.S. Corporate group wanted a national thought leadership profile comparable to its much larger competitors. Our team guided and managed all aspects of the group’s media strategy and execution.
Coverage includedCNBC, The Wall Street Journal, Barron’s, Bloomberg, Reuters, TheStreet, Becker’s Hospital Review
Read the case study ›Quarterly TV & radio
Recurring interviews on CNBC, Bloomberg TV, Bloomberg Radio and Fox Business News.
A provider of secure virtual data rooms for M&A due diligence hired BRC to build brand visibility and put its Deal Flow Predictor, a leading indicator of M&A activity, in front of financial media.
Coverage includedThe Wall Street Journal, Barron’s, CNBC, Bloomberg, Fortune, USA Today, Associated Press, Fox Business News
Read the case study ›We learn your firm, your audiences, your compliance requirements and your goals.
We define the narrative, the target outlets and the spokespeople, and set priorities.
Messaging, materials and media training, reviewed with your team and compliance.
We pitch, secure and manage interviews and speaking opportunities, and keep the momentum going.
Get in touch
Tell us a little about your firm and what you have in mind. We’ll follow up to talk it through.