/* ==========================================================================
   BRC Comms — shared stylesheet for the main site and all vertical microsites.
   BRC Comms brand palette (sampled from the email signature): crimson red #990E1E (primary),
   charcoal text, white background, gray divider #54565B, navy accent #134058.
   Layout: bold Inter (700-800, tight tracking) headings to match the BRC wordmark, Inter body copy, uppercase Work Sans labels.
   Theme colors live in :root. A vertical can override them via a class on <body>
   (see body.v-* rules below and README.md).
   ========================================================================== */
:root {
  --red: #990e1e;           /* BRC brand red: logo, CTAs, accents */
  --red-dark: #7a0b18;
  --red-tint: #f7eced;      /* subtle red tint */
  --red-light: #e79aa3;     /* red for text on dark backgrounds (contrast) */
  --navy: #134058;          /* brand accent: separators, focus, small details */
  --dark: #141414;          /* charcoal: feature sections */
  --accent: var(--red);
  --accent-dark: var(--red-dark);
  --stone: #efefef;         /* light gray band */
  --ink: #0e0e0e;
  --ink-soft: #2a2a2a;
  --muted: #54565b;         /* brand gray */
  --line: #d6d7d9;
  --on-dark: #ffffff;
  --on-dark-soft: rgba(255,255,255,.78);
  --radius: 10px;
  --max: 1120px;
  --serif: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Arial, sans-serif; /* display/headings: bold Inter to match the BRC wordmark */
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Arial, sans-serif;
  --label: "Work Sans", var(--sans);
  --logo: "Open Sans", "Segoe UI", Arial, sans-serif;
}
/* Per-vertical overrides (hook). All verticals currently share the BRC brand palette. */
body.v-financial-services { }
body.v-startups { }

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; font-family: var(--sans); color: var(--ink); background: #fff; line-height: 1.55; font-size: 17px; -webkit-font-smoothing: antialiased; }
img, svg { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3, h4, .tagline, .statement { text-wrap: balance; }
h1, h2, h3, h4 { font-family: var(--serif); font-weight: 800; letter-spacing: -.035em; line-height: 1.06; margin: 0 0 .45em; }
h1 { font-size: clamp(2.2rem, 5.2vw, 4.25rem); }
h2 { font-size: clamp(1.85rem, 3.6vw, 3rem); }
h3 { font-size: clamp(1.15rem, 1.6vw, 1.35rem); font-weight: 700; letter-spacing: -.02em; line-height: 1.25; }
p { margin: 0 0 1em; color: var(--ink-soft); }
.hl { color: var(--accent); font-style: normal; }
.container { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 28px; }
.skip-link { position: absolute; left: -999px; top: 8px; background: var(--red); color: #fff; padding: 8px 12px; border-radius: 6px; z-index: 100; font-family: var(--label); text-transform: uppercase; font-size: .8rem; }
.skip-link:focus { left: 8px; }
.label { font-family: var(--label); text-transform: uppercase; letter-spacing: .08em; font-size: .78rem; font-weight: 500; }
.rule { width: 148px; height: 1px; background: var(--accent); border: 0; margin: 40px auto; }
.rule-full { height: 1px; background: currentColor; opacity: .35; border: 0; margin: 40px 0 48px; }

/* ---------- Header (sits on the dark hero) ---------- */
.site-header { background: #fff; color: var(--ink); position: relative; z-index: 50; }
.nav { display: flex; align-items: center; gap: 28px; height: 104px; }
.logo { display: inline-flex; align-items: center; gap: 14px; text-decoration: none; color: var(--ink); flex: none; }
.logo-word { font-family: var(--logo); font-weight: 700; font-size: 2.6rem; line-height: 1; letter-spacing: -.01em; color: var(--red); }
.logo-sub { font-family: var(--label); text-transform: uppercase; letter-spacing: .16em; font-size: .78rem; color: var(--ink); border-left: 1px solid var(--muted); padding: 6px 0 6px 14px; }
.nav-links { display: flex; align-items: center; gap: 26px; list-style: none; margin: 0; padding: 0; flex: 1; }
.nav-links a { text-decoration: none; font-family: var(--label); text-transform: uppercase; font-size: .86rem; letter-spacing: .02em; }
.nav-links a:hover { color: var(--red); }
.nav-links .nav-cta { margin-left: auto; }
.nav-toggle { display: none; margin-left: auto; background: none; border: 1px solid var(--line); color: var(--ink); border-radius: 8px; padding: 8px 11px; font-size: 1.05rem; cursor: pointer; }

/* ---------- Buttons ---------- */
.btn { display: inline-block; font-family: var(--label); text-transform: uppercase; letter-spacing: .06em; font-size: .82rem; font-weight: 500; text-decoration: none; padding: 15px 28px; border-radius: var(--radius); border: 2px solid transparent; cursor: pointer; transition: background .15s, color .15s, border-color .15s; line-height: 1.2; text-align: center; }
.btn-accent { background: var(--accent); color: #fff; border-color: var(--accent); }
.btn-accent:hover { background: var(--accent-dark); border-color: var(--accent-dark); }
.btn-outline { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn-outline:hover { background: var(--ink); color: #fff; }

.nav-links .btn { font-size: .92rem; padding: 11px 16px; text-transform: uppercase; letter-spacing: .02em; }
.nav-links .btn:hover { color: #fff; }

/* ---------- Sections ---------- */
section { padding: 104px 0; position: relative; }
.bg-dark { background: var(--dark); color: var(--on-dark); overflow: hidden; }
.bg-dark p { color: var(--on-dark-soft); }
.bg-stone { background: var(--stone); }
.section-head { text-align: center; max-width: 760px; margin: 0 auto; }
.section-head p { font-size: 1.05rem; max-width: 600px; margin-left: auto; margin-right: auto; }
.center { text-align: center; }
.cta-row { margin-top: 56px; text-align: center; }

/* Decorative faint outline circles on dark sections (pure CSS) */
.bg-dark.deco::before, .bg-dark.deco::after { content: ""; position: absolute; border: 1px solid rgba(231,154,163,.12); border-radius: 50%; pointer-events: none; }
.bg-dark.deco::before { width: 900px; height: 900px; right: -420px; top: -200px; }
.bg-dark.deco::after { width: 520px; height: 520px; left: -300px; bottom: -260px; }
.bg-dark.deco > .container { position: relative; z-index: 1; }

/* ---------- Hero ---------- */
.hero { background: #fff; color: var(--ink); text-align: center; padding: 56px 0 150px; overflow: hidden; }
.hero .tagline { font-family: var(--serif); font-weight: 500; font-size: clamp(1.1rem, 1.8vw, 1.4rem); line-height: 1.45; letter-spacing: -.01em; color: var(--ink-soft); max-width: 820px; margin: 0 auto; }
.hero .label { margin-bottom: 22px; }
.hero-title { display: flex; align-items: center; justify-content: center; gap: 28px; }
.hero-title h1 { margin: 0; }
.hero-art { width: 96px; flex: none; color: var(--red); }
.hero .lead { color: var(--ink-soft); max-width: 620px; margin: 28px auto 34px; font-size: 1.08rem; }
.hero-actions { display: flex; justify-content: center; gap: 14px; flex-wrap: wrap; }
.breadcrumb { margin: 0 0 28px; }
.breadcrumb a { color: var(--muted); text-decoration: none; }
.breadcrumb a:hover { color: var(--red); }
/* Chevron divider: thin brand-red line (inline SVG .hero-divider) */
.hero-divider { position: absolute; left: 0; right: 0; bottom: 24px; width: 100%; height: 72px; color: var(--red); }
.hero-divider polyline { vector-effect: non-scaling-stroke; }

/* ---------- Intro split (portrait + big statement) ---------- */
.intro { padding: 40px 0 104px; }
.intro-grid { display: grid; grid-template-columns: 280px 1fr; gap: 64px; align-items: start; }
.portrait { width: 220px; height: 220px; border-radius: 50%; margin-bottom: 26px; }
.intro-name { font-family: var(--serif); font-weight: 700; font-size: 1.6rem; letter-spacing: -.025em; border-top: 1px solid var(--accent); padding-top: 20px; margin: 0; color: var(--ink); }
.intro-role { color: var(--muted); font-size: .95rem; margin-top: 4px; }
.statement { font-family: var(--serif); font-weight: 800; font-size: clamp(1.75rem, 3.4vw, 2.8rem); line-height: 1.1; letter-spacing: -.035em; color: var(--ink); margin: 0 0 32px; }
.intro-body { max-width: 640px; font-size: 1.05rem; }

/* ---------- Placeholders ---------- */
.ph { display: grid; place-items: center; text-align: center; padding: 16px; font-family: var(--label); text-transform: uppercase; letter-spacing: .06em; font-size: .72rem; color: var(--muted); background: repeating-linear-gradient(135deg, #f1f1f1 0 12px, #e8e8e9 12px 24px); border: 1px dashed #b4b6ba; }
.bg-dark .ph { color: rgba(255,255,255,.75); background: linear-gradient(135deg, #2a2a2a, #1b1b1b 55%, #3a1418); border: 1px dashed rgba(231,154,163,.45); }
.placeholder-quote { max-width: 760px; margin: 0 auto; padding: 36px; border: 2px dashed var(--line); border-radius: var(--radius); color: var(--muted); font-family: var(--label); text-transform: uppercase; letter-spacing: .06em; font-size: .85rem; text-align: center; background: #fff; }

/* ---------- Tiles (industries, deliverables) on dark ---------- */
.tiles { display: grid; gap: 28px; }
.tiles-2 { grid-template-columns: repeat(2, 1fr); }
.tiles-3 { grid-template-columns: repeat(3, 1fr); }
.tile { display: flex; flex-direction: column; text-decoration: none; color: inherit; }
.tile .ph { aspect-ratio: 16 / 9; border-radius: 2px; margin-bottom: 26px; }
.tile .label { color: var(--red-light); margin-bottom: 10px; }
.tile h3 { color: #fff; }
.tile p { margin-bottom: 18px; }
.tile .more { margin-top: auto; font-family: var(--label); text-transform: uppercase; letter-spacing: .06em; font-size: .8rem; color: var(--red-light); }
a.tile:hover h3 { color: var(--red-light); }
.tile-text { border-top: 1px solid rgba(231,154,163,.4); padding-top: 26px; }
.tile-text .num { font-family: var(--serif); font-weight: 800; letter-spacing: -.03em; font-size: 2.2rem; color: var(--red-light); line-height: 1; margin-bottom: 18px; }

/* ---------- Steps (light) ---------- */
.steps { list-style: none; padding: 0; margin: 64px 0 0; display: grid; gap: 40px; }
.steps-3 { grid-template-columns: repeat(3, 1fr); }
.steps-4 { grid-template-columns: repeat(4, 1fr); gap: 32px; }
.steps li { border-top: 1px solid var(--line); padding-top: 26px; }
.steps .num { font-family: var(--serif); font-weight: 800; letter-spacing: -.03em; font-size: 2.6rem; line-height: 1; color: var(--accent); margin-bottom: 18px; }
.steps h3 { margin-bottom: .4em; }

/* ---------- Problem split ---------- */
.split { display: grid; grid-template-columns: 1.1fr .9fr; gap: 72px; align-items: start; }
.checklist { list-style: none; padding: 0; margin: 0; border-top: 1px solid var(--line); }
.checklist li { padding: 18px 0 18px 36px; border-bottom: 1px solid var(--line); position: relative; color: var(--ink-soft); }
.checklist li::before { content: "\203A"; position: absolute; left: 4px; top: 11px; font-family: var(--serif); font-size: 1.8rem; line-height: 1; color: var(--accent); }
.checklist-title { font-family: var(--label); text-transform: uppercase; letter-spacing: .08em; font-size: .8rem; margin: 10px 0 16px; color: var(--muted); }

/* ---------- Testimonials (placeholder) ---------- */
.testimonials { overflow: hidden; }
.testimonials .bg-art { position: absolute; right: -60px; top: 40px; width: 360px; color: #eeeeef; pointer-events: none; }
.testimonials .container { position: relative; }
.quote-portrait { width: 140px; height: 140px; margin: 0 auto 26px; border-radius: 2px; }

/* ---------- Marquee band + contact ---------- */
.marquee { overflow: hidden; white-space: nowrap; padding: 8px 0 0; }
.marquee-track { display: inline-flex; animation: marquee 38s linear infinite; }
.marquee-track span { font-family: var(--serif); font-weight: 800; font-size: clamp(2.4rem, 5vw, 4.2rem); letter-spacing: -.04em; padding-right: .5em; line-height: 1.3; }
.marquee-track .sep { color: var(--accent); }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee-track { animation: none; } }
.contact { padding: 56px 0 104px; }
.contact-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: 64px; align-items: start; margin-top: 40px; }
.contact-copy h2 { font-size: clamp(1.75rem, 3vw, 2.5rem); }
.contact-copy a { color: var(--red); text-underline-offset: 3px; }
.contact-card { margin-top: 28px; padding-top: 22px; border-top: 1px solid var(--muted); }
.contact-card .who { font-weight: 600; color: var(--ink); margin: 0; }
.contact-card .role { color: var(--muted); margin: 0 0 10px; }
.contact-card .lines { margin: 0; }
.contact-card .sep { color: var(--navy); margin: 0 10px; font-weight: 600; }

/* ---------- Form ---------- */
.form { background: #fff; border-radius: var(--radius); padding: 36px; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.field { margin-bottom: 20px; }
.field label { display: block; font-family: var(--label); text-transform: uppercase; letter-spacing: .06em; font-size: .74rem; font-weight: 500; margin-bottom: 8px; color: var(--ink); }
.field .opt { text-transform: none; letter-spacing: 0; color: var(--muted); font-weight: 400; }
.field input, .field select, .field textarea { width: 100%; padding: 13px 14px; font: inherit; font-size: 1rem; color: var(--ink); background: #fafafa; border: 1px solid var(--line); border-radius: 6px; transition: border-color .15s, box-shadow .15s; }
.field textarea { min-height: 130px; resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--navy); box-shadow: 0 0 0 3px rgba(19,64,88,.18); background: #fff; }
.form .btn { width: 100%; }
.form-note { font-size: .82rem; color: var(--muted); margin: 14px 0 0; text-align: center; }
.form-status { display: none; margin-top: 14px; padding: 12px 14px; border-radius: 6px; background: var(--red-tint); color: var(--red-dark); font-size: .95rem; }
.form-status.show { display: block; }
.hp-field { position: absolute; left: -9999px; }

/* ---------- Footer ---------- */
.site-footer { padding: 64px 0 56px; background: #fff; }
.site-footer .rule-full { margin: 0 0 48px; color: var(--muted); opacity: .6; }
.footer-grid { display: flex; justify-content: space-between; gap: 40px; flex-wrap: wrap; }
.footer-logo { margin-bottom: 22px; }
.footer-logo .logo-word { font-size: 3.4rem; }
.footer-contact { margin: 0 0 18px; color: var(--ink-soft); font-size: .95rem; }
.footer-contact a { color: var(--ink); text-underline-offset: 3px; }
.footer-contact .sep { color: var(--navy); margin: 0 10px; font-weight: 600; }
.footer-copy { font-size: .85rem; color: var(--ink-soft); margin: 0; }
.footer-links { list-style: none; margin: 0; padding: 0; text-align: right; }
.footer-links a { font-family: var(--label); text-transform: uppercase; font-size: .95rem; line-height: 1.75; text-underline-offset: 3px; }
.footer-links a:hover { color: var(--red); }

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
  .tiles-3, .steps-4 { grid-template-columns: 1fr 1fr; }
  .split, .contact-grid { grid-template-columns: 1fr; gap: 40px; }
  .intro-grid { grid-template-columns: 1fr; gap: 32px; }
  .intro-grid .portrait { width: 160px; height: 160px; }
  .nav-links { gap: 18px; }
}
@media (max-width: 820px) {
  .nav { height: 80px; }
  .nav-toggle { display: block; }
  .nav-links { display: none; position: absolute; top: 80px; left: 0; right: 0; flex-direction: column; align-items: stretch; gap: 0; background: #fff; padding: 8px 28px 24px; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
  .nav-links.open { display: flex; }
  .nav-links li a { display: block; padding: 13px 0; }
  .nav-links .nav-cta { margin: 10px 0 0; }
}
@media (max-width: 720px) {
  body { font-size: 16px; }
  section { padding: 72px 0; }
  .container { padding: 0 22px; }
  .hero { padding: 32px 0 100px; }
  .hero-divider { height: 40px; bottom: 20px; }
  .logo-word { font-size: 2.1rem; }
  .logo-sub { font-size: .7rem; padding-left: 10px; }
  .hero-title { flex-direction: column; gap: 18px; }
  .hero-art { width: 60px; order: -1; }
  .rule { margin: 28px auto; }
  .tiles-2, .tiles-3, .steps-3, .steps-4, .form-row { grid-template-columns: 1fr; }
  .steps { margin-top: 40px; gap: 28px; }
  .intro { padding: 24px 0 72px; }
  .form { padding: 22px; }
  .hero-actions .btn { flex: 1 1 100%; }
  .testimonials .bg-art { width: 220px; right: -90px; opacity: .7; }
  .footer-links { text-align: left; }
}

/* ==========================================================================
   v3 additions: bio, client strip, case studies
   ========================================================================== */
img.portrait { object-fit: cover; background: #ddd; }
.intro-body p, p.intro-body { font-size: 1.05rem; }
.career { margin: 8px 0 28px; padding: 0; list-style: none; }
.career li { font-family: var(--label); text-transform: uppercase; letter-spacing: .06em; font-size: .8rem; color: var(--ink); padding: 8px 0; border-bottom: 1px solid var(--line); }
.career-label { font-family: var(--label); text-transform: uppercase; letter-spacing: .08em; font-size: .72rem; color: var(--muted); margin: 26px 0 8px; }
.comp-list { list-style: none; padding: 0; margin: 0 0 32px; display: grid; grid-template-columns: 1fr 1fr; gap: 0 32px; border-top: 1px solid var(--line); }
.comp-list li { padding: 12px 0 12px 22px; border-bottom: 1px solid var(--line); position: relative; font-size: .95rem; color: var(--ink-soft); }
.comp-list li::before { content: "\203A"; position: absolute; left: 2px; top: 6px; font-family: var(--serif); font-size: 1.5rem; color: var(--red); line-height: 1; }

/* Name strip (clients / outlets): plain text, no third-party logos */
.strip { background: var(--stone); padding: 36px 0; }
.strip-inner { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; justify-content: center; }
.strip .label { color: var(--muted); }
.strip-names { display: flex; flex-wrap: wrap; justify-content: center; gap: 6px 0; list-style: none; margin: 0; padding: 0; }
.strip-names li { font-family: var(--serif); font-weight: 600; font-size: 1.12rem; letter-spacing: -.015em; color: var(--ink); padding: 0 14px; border-right: 1px solid var(--line); line-height: 1.2; }
.strip-names li:last-child { border-right: 0; }

/* Case study cards (on dark) */
.cases { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px; }
.case { border-top: 1px solid rgba(231,154,163,.4); padding-top: 26px; display: flex; flex-direction: column; }
.case .tags { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 14px; }
.tag { font-family: var(--label); text-transform: uppercase; letter-spacing: .07em; font-size: .68rem; padding: 5px 9px; border-radius: 4px; border: 1px solid currentColor; line-height: 1; }
.bg-dark .tag { color: var(--red-light); }
.tag.tag-solid { background: var(--red); border-color: var(--red); color: #fff; }
.case h3 { margin-bottom: .35em; }
.case .kpi { font-family: var(--serif); font-weight: 800; font-size: 1.9rem; line-height: 1.1; letter-spacing: -.035em; color: #fff; margin: 6px 0 4px; }
.case .kpi-note { font-size: .9rem; margin-bottom: 14px; }
.case .more { margin-top: auto; font-family: var(--label); text-transform: uppercase; letter-spacing: .06em; font-size: .8rem; color: var(--red-light); text-decoration: none; }
.case .more:hover { text-decoration: underline; }
.outlets { font-size: .88rem; }
.outlets strong { font-family: var(--label); text-transform: uppercase; letter-spacing: .06em; font-size: .7rem; font-weight: 500; display: block; margin-bottom: 4px; }
.bg-dark .outlets strong { color: var(--red-light); }

/* Case studies on light background (microsites / case study page) */
.light .case { border-top-color: var(--line); }
.light .case .kpi { color: var(--red); }
.light .tag { color: var(--muted); }
.light .case .more { color: var(--red); }
.light .outlets strong { color: var(--red); }

/* Full case study (case-studies page) */
.case-full { display: grid; grid-template-columns: 300px 1fr; gap: 64px; padding: 64px 0; border-top: 1px solid var(--line); }
.case-full:first-of-type { border-top: 0; padding-top: 0; }
.case-full aside .tags { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 18px; }
.case-full aside h2 { font-size: clamp(1.7rem, 2.8vw, 2.3rem); }
.case-full .kpis { list-style: none; padding: 0; margin: 24px 0 0; border-top: 1px solid var(--line); }
.case-full .kpis li { padding: 14px 0; border-bottom: 1px solid var(--line); }
.case-full .kpis b { display: block; font-family: var(--serif); font-weight: 800; letter-spacing: -.03em; font-size: 1.6rem; color: var(--red); line-height: 1.1; }
.case-full .kpis span { font-size: .88rem; color: var(--muted); }
.case-full h4 { font-family: var(--label); text-transform: uppercase; letter-spacing: .08em; font-size: .78rem; font-weight: 500; color: var(--red); margin: 26px 0 8px; }
.case-full h4:first-child { margin-top: 0; }
.case-full ul.timeline { padding-left: 20px; margin: 0 0 1em; color: var(--ink-soft); }
.case-full ul.timeline li { margin-bottom: 8px; }

/* "Why BRC" credential block on microsites */
.why { display: grid; grid-template-columns: 220px 1fr; gap: 56px; align-items: start; }
.why img { width: 220px; height: 220px; border-radius: 50%; object-fit: cover; }

@media (max-width: 960px) {
  .case-full { grid-template-columns: 1fr; gap: 24px; }
}
@media (max-width: 720px) {
  .cases, .comp-list { grid-template-columns: 1fr; }
  .why { grid-template-columns: 1fr; gap: 24px; }
  .why img { width: 150px; height: 150px; }
  .strip-names li { font-size: 1.15rem; padding: 0 12px; }
  .case-full { padding: 48px 0; }
}

/* ==========================================================================
   v6: hero keyword row, dual-focus cards, key results band
   ========================================================================== */
.proof { list-style: none; padding: 0; margin: 22px auto 0; display: flex; flex-wrap: wrap; justify-content: center; gap: 6px 0; max-width: 820px; }
.proof li { font-family: var(--serif); font-weight: 700; font-size: .95rem; letter-spacing: -.01em; color: var(--ink); padding: 0 12px; position: relative; }
.proof li + li::before { content: ""; position: absolute; left: -3px; top: 50%; width: 5px; height: 5px; margin-top: -2px; border-radius: 50%; background: var(--red); }
.focus-pair { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; max-width: 820px; margin: 30px auto 0; text-align: left; }
.focus-card { display: block; text-decoration: none; color: var(--ink); border: 1px solid var(--line); border-top: 3px solid var(--red); border-radius: 8px; padding: 16px 20px; transition: border-color .15s, background .15s; }
.focus-card:hover { background: var(--red-tint); border-color: var(--red); }
.focus-card .label { color: var(--red); display: block; margin-bottom: 4px; }
.focus-card strong { display: block; font-family: var(--serif); font-weight: 800; letter-spacing: -.02em; font-size: 1.12rem; line-height: 1.25; }
.focus-card .kw { display: block; font-size: .85rem; color: var(--muted); margin-top: 4px; }
.results-band { padding: 56px 0 64px; border-top: 1px solid var(--line); }
.key-results { list-style: none; padding: 0; margin: 18px 0 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 28px; }
.key-results li { border-top: 3px solid var(--red); padding-top: 16px; }
.key-results b { display: block; font-family: var(--serif); font-weight: 800; letter-spacing: -.035em; font-size: 2.1rem; line-height: 1.05; color: var(--ink); margin-bottom: 8px; }
.key-results span { font-size: .9rem; color: var(--ink-soft); line-height: 1.45; display: block; }
@media (max-width: 960px) { .key-results { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 720px) {
  .focus-pair { grid-template-columns: 1fr; margin-top: 24px; }
  .proof li { font-size: .85rem; padding: 0 10px; }
  .key-results { grid-template-columns: 1fr; gap: 22px; }
}
@media (max-width: 720px) { .hero-art { display: none; } }

/* ===== Home hero: full-bleed landscape (mockup v7) ===== */
.hero-photo {
  position: relative; overflow: hidden; color: var(--ink);
  background-color: #efe6da;
  background-image:
    linear-gradient(90deg, rgba(248,244,238,.94) 0%, rgba(248,244,238,.86) 30%, rgba(248,244,238,.45) 52%, rgba(248,244,238,0) 70%),
    image-set(url("hero-landscape.webp") type("image/webp"), url("hero-landscape.jpg") type("image/jpeg"));
  background-size: cover; background-position: 70% 40%;
  padding: 64px 0 72px;
}
.hero-photo-inner { position: relative; }
.hp-eyebrow { display: flex; align-items: center; gap: 22px; margin: 0 0 22px; font-family: var(--label); font-size: .78rem; font-weight: 500; letter-spacing: .2em; text-transform: uppercase; color: #2b2b2b; }
.hp-eyebrow span { display: block; width: 44px; height: 2px; background: var(--red); flex: none; }
.hp-title { font-family: "Newsreader", "Source Serif 4", Georgia, serif; font-optical-sizing: auto; font-weight: 600; font-size: clamp(3rem, 7.4vw, 6.1rem); line-height: .98; letter-spacing: -.02em; color: #141414; margin: 0 0 22px; }
.hp-title .hl { color: var(--red); }
.hp-lead { font-size: clamp(1.05rem, 1.55vw, 1.3rem); line-height: 1.45; color: #1f1f1f; max-width: 650px; margin: 0 0 26px; }
.hp-proof { list-style: none; padding: 0; margin: 0 0 34px; display: flex; flex-wrap: wrap; gap: 8px 0; }
.hp-proof li { font-family: var(--label); font-size: .78rem; font-weight: 500; letter-spacing: .16em; text-transform: uppercase; color: #262626; padding: 0 18px; border-left: 1px solid var(--red); line-height: 1.1; }
.hp-proof li:first-child { padding-left: 0; border-left: 0; }
.hp-cards { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; max-width: 930px; margin-bottom: 36px; }
.hp-card { display: flex; flex-direction: column; background: #fff; border-top: 3px solid var(--red); border-radius: 3px; padding: 20px 26px 22px; color: var(--ink); text-decoration: none; box-shadow: 0 10px 30px rgba(20,20,20,.14), 0 2px 6px rgba(20,20,20,.06); transition: transform .2s ease, box-shadow .2s ease; }
.hp-card:hover { transform: translateY(-3px); box-shadow: 0 16px 38px rgba(20,20,20,.2); }
.hp-label { font-family: var(--label); font-size: .72rem; font-weight: 500; letter-spacing: .16em; text-transform: uppercase; color: var(--red); margin-bottom: 14px; }
.hp-row { display: flex; align-items: center; gap: 18px; padding-bottom: 16px; border-bottom: 1px solid #e6dcdc; margin-bottom: 14px; }
.fc-icon { width: 42px; height: 42px; color: var(--red); flex: none; }
.hp-row strong { font-family: "Newsreader", "Source Serif 4", Georgia, serif; font-weight: 500; font-size: clamp(1.25rem, 1.9vw, 1.6rem); line-height: 1.15; letter-spacing: -.01em; color: #141414; flex: 1; }
.hp-arrow { color: var(--red); font-size: 1.5rem; flex: none; transition: transform .2s ease; }
.hp-card:hover .hp-arrow { transform: translateX(4px); }
.hp-kw { font-size: .95rem; line-height: 1.6; color: #3a3a3a; }
.hp-kw i { font-style: normal; color: var(--red); padding: 0 6px; }
.hp-actions { display: flex; flex-wrap: wrap; gap: 18px; }
.hp-actions .btn { padding: 17px 32px; letter-spacing: .16em; }
.hp-actions .btn span { margin-left: 12px; font-size: 1.05em; }
.btn-light { background: #fff; color: var(--ink); border: 1px solid #1a1a1a; }
.btn-light:hover { background: var(--ink); color: #fff; }
@media (max-width: 860px) {
  .hero-photo { padding: 40px 0 48px; background-position: 78% 50%;
    background-image:
      linear-gradient(180deg, rgba(248,244,238,.93) 0%, rgba(248,244,238,.85) 55%, rgba(248,244,238,.55) 100%),
      image-set(url("hero-landscape.webp") type("image/webp"), url("hero-landscape.jpg") type("image/jpeg")); }
  .hp-cards { grid-template-columns: 1fr; gap: 16px; }
  .hp-eyebrow { font-size: .68rem; letter-spacing: .14em; gap: 14px; }
  .hp-eyebrow span { width: 30px; }
  .hp-proof li { font-size: .68rem; letter-spacing: .12em; padding: 0 10px; margin: 2px 0; }
  .hp-proof li:first-child { padding-left: 0; }
  .hp-actions .btn { flex: 1 1 100%; justify-content: center; }
  .hp-card { padding: 18px 20px 20px; }
}
/* v7 hero refinements */
.hero-photo { padding: 52px 0 64px;
  background-image:
    linear-gradient(90deg, rgba(248,244,238,.88) 0%, rgba(248,244,238,.7) 32%, rgba(248,244,238,.25) 52%, rgba(248,244,238,0) 64%),
    image-set(url("hero-landscape.webp") type("image/webp"), url("hero-landscape.jpg") type("image/jpeg")); }
.hp-title { margin-bottom: 18px; }
.hp-proof-wrap { overflow: hidden; margin: 0 0 30px; }
.hp-proof { margin: 0 0 0 -19px; }
.hp-proof li, .hp-proof li:first-child { padding: 0 18px; border-left: 1px solid var(--red); font-weight: 600; }
.hp-card { padding: 20px 28px 22px; }
.hp-row strong { font-size: clamp(1.35rem, 2.2vw, 1.85rem); }
.fc-icon { width: 46px; height: 46px; }
@media (max-width: 860px) {
  .hero-photo { padding: 36px 0 44px;
    background-image:
      linear-gradient(180deg, rgba(248,244,238,.9) 0%, rgba(248,244,238,.78) 50%, rgba(248,244,238,.35) 100%),
      image-set(url("hero-landscape.webp") type("image/webp"), url("hero-landscape.jpg") type("image/jpeg")); }
  .hp-eyebrow { letter-spacing: .1em; font-size: .64rem; }
  .hp-proof { margin-left: -11px; }
  .hp-proof li, .hp-proof li:first-child { padding: 0 10px; }
  .hp-row strong { font-size: 1.35rem; }
}
.hp-kw > span { white-space: nowrap; }
.hp-kw i { padding: 0 4px 0 6px; }
.hp-actions .btn span { font-size: 1.35em; line-height: 0; vertical-align: -1px; }
.hp-arrow { font-size: 1.7rem; }
@media (max-width: 860px) { .hp-row strong { font-size: 1.25rem; } .hp-row { gap: 14px; } .fc-icon { width: 40px; height: 40px; } }

/* ===== v8: photo heroes via variables (home + subpages) ===== */
.hero-photo {
  --hp-img: image-set(url("hero-landscape.webp") type("image/webp"), url("hero-landscape.jpg") type("image/jpeg"));
  --hp-wash: linear-gradient(90deg, rgba(248,244,238,.88) 0%, rgba(248,244,238,.7) 32%, rgba(248,244,238,.25) 52%, rgba(248,244,238,0) 64%);
  background-image: var(--hp-wash), var(--hp-img);
}
.hp-startups { --hp-img: image-set(url("hero-startups.webp") type("image/webp"), url("hero-startups.jpg") type("image/jpeg")); background-position: 60% 60%; }
.hp-financial { --hp-img: image-set(url("hero-financial.webp") type("image/webp"), url("hero-financial.jpg") type("image/jpeg")); background-position: 70% 45%; }
.hp-casestudies { --hp-img: image-set(url("hero-casestudies.webp") type("image/webp"), url("hero-casestudies.jpg") type("image/jpeg")); background-position: 55% 50%;
  --hp-wash: linear-gradient(90deg, rgba(248,244,238,.95) 0%, rgba(248,244,238,.88) 34%, rgba(248,244,238,.5) 54%, rgba(248,244,238,0) 72%); }
.hero-sub { padding: 84px 0 96px; min-height: 600px; display: flex; align-items: center; }
.hero-sub .hero-photo-inner { width: 100%; }
.hero-sub .hp-title { font-size: clamp(2.8rem, 6.6vw, 5.4rem); }
.hero-sub .hp-lead { max-width: 600px; }

/* ===== v8: subpage body language (white cards, red top border, soft shadow) ===== */
.bg-cream { background: #f6f2ec; }
.svc-grid { display: grid; gap: 24px; margin-top: 48px; }
.svc-3 { grid-template-columns: repeat(3, 1fr); }
.svc-2 { grid-template-columns: repeat(2, 1fr); }
.svc-card { background: #fff; border-top: 3px solid var(--red); border-radius: 3px; padding: 30px 30px 28px; box-shadow: 0 10px 30px rgba(20,20,20,.08), 0 2px 6px rgba(20,20,20,.04); }
.svc-icon { width: 46px; height: 46px; color: var(--red); display: block; margin-bottom: 20px; }
.svc-card h3, .sub .case h3, .sub .case-full aside h2 { font-family: "Newsreader", Georgia, serif; font-weight: 500; letter-spacing: -.01em; line-height: 1.15; color: #141414; }
.svc-card h3 { font-size: 1.5rem; margin: 0 0 10px; }
.svc-card p { color: var(--ink-soft); margin: 0; font-size: .98rem; }
.sub .cases { gap: 24px; }
.sub .case { background: #fff; border-top: 3px solid var(--red); border-radius: 3px; padding: 30px; box-shadow: 0 10px 30px rgba(20,20,20,.08), 0 2px 6px rgba(20,20,20,.04); }
.sub .case h3 { font-size: 1.75rem; }
.sub .case-full { background: #fff; border-top: 3px solid var(--red); border-radius: 3px; padding: 48px; margin-bottom: 28px; box-shadow: 0 10px 30px rgba(20,20,20,.08), 0 2px 6px rgba(20,20,20,.04); }
.sub .case-full:first-of-type { padding-top: 48px; border-top: 3px solid var(--red); }
.sub .case-full aside h2 { font-size: clamp(1.9rem, 3vw, 2.5rem); }
.sub .steps li { background: #fff; border-top: 3px solid var(--red); border-radius: 3px; padding: 26px; box-shadow: 0 10px 30px rgba(20,20,20,.06); }
@media (max-width: 960px) { .svc-3 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 860px) {
  .hero-photo { --hp-wash: linear-gradient(180deg, rgba(248,244,238,.9) 0%, rgba(248,244,238,.78) 50%, rgba(248,244,238,.35) 100%); }
  .hp-casestudies { --hp-wash: linear-gradient(180deg, rgba(248,244,238,.94) 0%, rgba(248,244,238,.86) 60%, rgba(248,244,238,.6) 100%); }
  .hero-sub { padding: 40px 0 48px; min-height: 0; }
  .svc-3, .svc-2 { grid-template-columns: 1fr; }
  .sub .case-full { padding: 28px 22px; }
  .sub .case-full:first-of-type { padding-top: 28px; }
}
.hero-sub .hp-proof-wrap { max-width: 640px; }
.hp-startups, .hp-financial { --hp-wash: linear-gradient(90deg, rgba(248,244,238,.92) 0%, rgba(248,244,238,.82) 36%, rgba(248,244,238,.45) 56%, rgba(248,244,238,0) 74%); }
@media (max-width: 860px) {
  .hp-startups, .hp-financial { --hp-wash: linear-gradient(180deg, rgba(248,244,238,.9) 0%, rgba(248,244,238,.8) 55%, rgba(248,244,238,.45) 100%); }
}
.sub .steps h3 { font-family: "Newsreader", Georgia, serif; font-weight: 500; font-size: 1.4rem; letter-spacing: -.01em; }